According to the Consumer Reports National Research Center, one out of every five gift-card recipients never used their cards last year. I’m sure that retailers love this as the cards represent about $972 million in unredeemed gifts.
The top reasons for not using gift cards include:
Haven’t had time: 50 percent
Haven’t found anything I wanted: 37 percent
Lost the card: 14 percent
Card expired: 12 percent
Nearly a billion dollars unredeemed. It is hard to imagine leaving a gift this size unclaimed.
Christmas is a reminder for us that God has given us an even greater gift. Yet many people have yet to receive Him. Like these gift cards, He has remained unclaimed. What is interesting to me is that the excuses given for not using the gift cards are almost the same for not receiving God’s perfect gift. For most, they say they just don’t have time. Others are still looking. Whatever the excuse, they have yet to take Christ Jesus into their lives. And until they do, they miss out on the greatest joy of life.
Have you received Him? Have you claimed the greatest gift? This Christmas would be a great time to do it.
“He was in the world, and though the world was made through him, the world did not recognize him. He came to that which was his own, but his own did not receive him.” John 1:10-11 (NIV)
Prayer:
Holy Father,
Thank You for Your wonderful gift. Forgive us that we too often leave it unclaimed. Help us to open our hearts and our hands to receive you wondrous gift this Christmas.
In Jesus’ name, Amen
Jae Yang and Adrienne Lewis, “Americans Neglect a Billion in Gift Cards,” USA Today (11-20-06)







